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The Bullshidofication of Brazillian Jiujitsu

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    The Bullshidofication of Brazillian Jiujitsu

    <div class=info>This is not a joke, folks. For years people have been saying this day would come and now it's here. The email pasted below is from a marketing campaign for a program to allow neighborhood McDojos to cash in on the grappling craze by teaching Brazillian Jiujitsu with barely any verification of an instructor's ability.

    One of the main things that seperates "BJJ" from many other arts is the fact that the black belt instructors have only been granted their rank after proving their skills in competitions, tournaments, and full contact sparring. This program is a 180 degree shift from the thing that's made BJJ a respected combat art and must be a slap in the face to anyone who required their students to actually become proficient at the art before teaching it to others.

    This is just disgusting. Shame on you, Jerry Laurita.

    "I just got this from Jerry Laurita over at the IBJJA, and figured that our subscribers would benefit from hearing about this program. I've had the DVDs for over a week now, and I have to say that Jerry has put together one of the most structured and logical grappling curriculums I have ever seen on video. I'd suggest that you call Jerry up if you're not currently offering a BJJ program and you'd like to add 50-100 adult students in your studio.

    - Mike Massie

    School Owners:

    "Would you like to offer a Brazilian Jiu-Jitsu program at your school?"

    And, do you want to add 50-100 new adult students to your school?

    How about earning your Black Belt in Brazilian Jiu-Jitsu?

    Now Is Your Chance!

    Ever since the first UFC, Brazilian Jiu-Jitsu has proven itself as the premier grappling art and an essential part of an effective self-defense program.

    Now you can offer a comprehensive, turn-key BJJ program in your school when you join the International Brazilian Jiu-Jitsu Association.

    Why Offer A Brazilian Jiu-Jitsu Program At Your School?

    Brazilian Jiu-Jitsu is a great martial art for attracting adult male students between the ages of 18-50 years old. Every week I have a prospective student come in and say they want to learn to be like that "Gracie Guy". This market wants to learn Brazilian Jiu-Jitsu. Now you can fill that need, make more money, expand your knowledge and earn your Black Belt in Brazilian Jiu-Jitsu.

    But I've Never Done Brazilian Jiu-Jitsu?

    That's O.K., our systematic turn-key program is designed for school owners like yourself with little or no experience to learn and teach Brazilian Jiu-Jitsu at your school. Our program is so easy, you can start teaching it within 1 week. Now, I am not saying you will be awesome at Brazilian Jiu-Jitsu within 1 week, but you will be able to teach your first class with confidence.

    How Do I Learn And Get Certified?

    You will learn from the video and practice the techniques everyday with a partner. Also, we are available for private lessons and seminars to help speed up your learning process. In order to earn rank, you need to meet the minimum requirements and pass each belt test set forth by the IBJJA.

    <div class="google"><script type="text/javascript"><!--
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    ch_query = ch_queries[ch_selected];
    <script src="" type="text/javascript">
    </script></div>Who Are You?

    My name is Jerry Laurita, I am a Black Belt in Brazilian Jiu-Jitsu under Master Joe Moreira and founder of the International Brazilian Jiu-Jitsu Association. I have been using this program since 1999 to train everyday students and competitors. (Many became champions.)

    Why Should I Choose Your Program?

    Because we know what busy school owners like you need! Simply look at the class calendar, see what section you need to teach, look in the Instructor Handbook at the specific techniques you need to teach and practice the techniques on the video. It is that easy.

    What Does Your Program Include?

    Beginner/Intermediate Brazilian Jiu-Jitsu Curriculum DVD
    IBJJA Instructor Certificate (must qualify)
    Belt Testing Requirements
    Instructor Handbook
    Class plans for 1 year
    Attendance Cards (Master copies)
    IBJJA School Affiliate Membership
    IBJJA School Certificate
    IBJJA Patch
    For more information on our Brazilian Jiu-Jitsu Instructor Training Program:
    Call Today!
    (remember to mention you heard about it from Mike Massie's newsletter)
    or visit us online at

    MD Marketing LLC
    550 FM 1660 South
    Texas 78634
    United States"

    I just got this e-mail from "Small Dojo-Big Profits" which is a service that advises martial arts school owners.

    I am reprinting this e-mail because of its newsworthyness, its encouraging people who are self taught off a dvd to start teaching BJJ in their schools. The suckage that will result from this approach will be awe-inspiring.

    Years ago one of my former martial arts collegues pointed out that people who learned this way, from a bad teacher, or from a book often developed bad habits that plagued them for the rest of their time in MA.

    And if someone asked me, how much rolling time under instruction someone should actually have before teaching BJJ in their school under such a franchise system, I'd say they would need a low blue belt, up to a year of experience, or alternately, several of the 40 hour week long training camps that the Gracies used to run. the only defense would be a legit black belt in Judo which has transferable skills.


      Isn't it just matter of time and popularity for this to happen to any style?

      EDIT: ie. TKD, kungfu, karate, etc.

      EDIT: Do you hear that, Mr. Anderson? That is the sound of inevitability.
      Last edited by babo78; 11/17/2005 11:43am, .


        OOOHHHH my ... another one eh?

        I wouldn't do this shit !!

        But some will.

        all for the mighty $$$



          And thus BJJ has become fully evolved to become just like every other MA out there...


            I hope that the BJJ community will take it upon itself to send good white belts to all such "academies", and have them dominate the instrutors. The fact that a legit BJJ black belt is marketing his videos this way is truely disgusting. You can roll around on the floor all you want, with no idea what you are doing, just don't call it BJJ.


              Everyone must realize that this sort of thing is inevitable. As always, the real instructors will continue to teach the real deal, it will just be harder to sort them out from the phonies.


                I honestly think this is the main reason Rorion owns the rights to 'Gracie jiu-jitsu'. People give the guy alot of flak, but he really does have respect for his families art and does not want to see it get watered down like many other arts have been once they achieved popularity in the USA. I'd love to see how guys who train under one of these guys would do at any BJJ tournament (if they even compete).


                  This has been going on for years, not necessarily bogus training packages geared to enable schools to add a particular style to their own, but instructors who are wholly unqualified to teach a style doing so anyway because it's the style du jour.

                  I remember in the late eighties/early nineties when Segal made his Hollywood debut, Aikido was popping up all over the place, especially in TKD schools. I know a few instructors who were claiming to teach Aikido despite having ANY training in it. I'm sure they were learning from videotapes and/or the occasional seminar.

                  While I've never seen it, I'm sure this happens a lot with BJJ.

                  I think that a lot of schools attempt to integrate the style du jour into their own style so as to disguise the instructor's obvious lack of knowledge.


                    No!! NO!!!

                    Pretty soon, we will have lineage wars and we will argue about what is "The REAL BJJ".


                      Its TKD in BJJ clothes.

                      Isn't it just matter of time and popularity for this to happen to any style?

                      EDIT: ie. TKD, kungfu, karate, etc.

                      EDIT: Do you hear that, Mr. Anderson? That is the sound of inevitability.



                        This is disconcerting but expected.

                        Just last night my instructor was talking about how poor the blues where at a Pedro Sauer seminar hosted by someone I whose name I forget. The guy's school, who hosted Pedro, but didn't get his belt from him was apparently pretty bad and when my instructor rolled with him he made excuses about his fingers. It seemed like a petty excuse for getting dominated by a 40 year old purple (who's damn good btw). Also, he rolled with some of their blues and was far from impressed. He said I had better pressure than all but one or two of his guys, which is sad considering I'm a white with 7 months experience. Usually my instructor has nothing but good things to say about others he trains with.

                        My story is anecdotal but it really struck me in that I realized I was lucky to find good training and that others in the future might not be so lucky.


                          Allright Bullies.... Here is your list of People to Choke

                          AKF Black Belt Academy
                          4514 E. Thomas Rd.
                          Phoenix, AZ
                          Tim Mullis-Instructor

                          IBJJA Headquarters
                          18631 N. 19th Ave. #166
                          Phoenix, AZ 85027
                          Jerry Laurita-Instructor

                          Ernie Reyes West Coast Martial Arts-Gilroy
                          745 1st St.
                          Gilroy, CA 95020
                          Russ Rocchi-Instructor

                          Ernie Reyes West Coast Martial Arts-Morgan Hill
                          16375 Monterey Rd. Suite L
                          Morgan Hill, CA 95077
                          Russ Rocchi-Instructor


                          Absolute Martial Arts
                          3221 South Kings Highway
                          St. Louis, MO 63139
                          Keith Brock-Instructor

                          New Mexico

                          Champion Tae Kwon Do Center
                          9727 Menaul Blvd. N/E
                          Albquerque, NM 87112
                          Chris Ballard-Instructor

                          New York

                          Juku Kan Karate
                          728 3rd Ave.
                          Brooklyn, NY 11209
                          Duval Hamilton-Instructor

                          United Martial Arts Center
                          144 North St.
                          Cortlandt Manor, NY 10567
                          John Galloway-Instructor
                          Joe Preira-Instructor


                          Powers Isshin Ryu Karate Academy
                          34425 Lorain Rd. #3
                          North Ridgeville, OH 44039
                          Ed Powers-Instructor
                          Melissa Powers-Instructor


                          Massie Training Systems-Mu Do Kwan
                          550 FM 1660 South #5
                          Hutto, TX 78634
                          Mike Massie-Instructor


                            Originally posted by Deluxe247
                            Its TKD in BJJ clothes.
                            Where have you been?


                              I noticed the words 'submission grappling' used alot. That generally equates to no formal BJJ,wrestling, judo, sambo, etc training. Why these guys don't actually train in one of these styles or bring in someone who has is beyond me. I guess as long as new students/suckers roll in there is no need to.



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