"ATT became a McDonalds"

[Tenebrous]

http://www.tatame.com/2008/08/16/Ben...me-a-McDonalds

Does anybody remember the thread on bullshido about this? At least one person at ATT agrees with some of the posters from that thread, apparently.

[FLMikeATT]

:sad7:

I don't agree with the affiliate program myself, but this makes me sad.

[sochin101]

Without re-reading the thread, wasn't the general concern that the ATT 'brand' would be diluted by people confusing certification with affiliation?

Does this ATT guy leaving the 'team' add credence to that concern, or is it someone looking for pastures new, and is announcing it to the world?

Interesting to say the least.


EDIT: Most recent (and combustible) thread on the ATT Cert subject
American Top Team, Say It Ain't So! - No BS Martial Arts

[Kentucky Fried Chokin]

Damn the ATT and their seminarys!

[Snake Plissken]

Without re-reading the thread, wasn't the general concern that the ATT 'brand' would be diluted by people confusing certification with affiliation?

Does this ATT guy leaving the 'team' add credence to that concern, or is it someone looking for pastures new, and is announcing it to the world?

Interesting to say the least.

I initally read this as Benkei was pissed that Liborio sold what Benkei's intellectual property and didn't get his cut.

[sochin101]

I initally read this as Benkei was pissed that Liborio sold what Benkei's intellectual property and didn't get his cut.

So, you think they're teaching his elite athlete preparation secrets at the week long ATT certification seminar thing?
I'm not sure they'd be much good to fat wheezy TKD instructors...

[Tenebrous]

Without re-reading the thread, wasn't the general concern that the ATT 'brand' would be diluted by people confusing certification with affiliation?

Does this ATT guy leaving the 'team' add credence to that concern, or is it someone looking for pastures new, and is announcing it to the world?

Interesting to say the least.


EDIT: Most recent (and combustible) thread on the ATT Cert subject
http://www.bullshido.net/forums/showthread.php?t=66023

I'm not sure if one guy leaving dilutes the brand. But when I read it I thought it sounded like we was upset that he felt the brand was being diluted.

Some people may read it differently. Like Snake. :happy9:

[sochin101]

I'm not sure if one guy leaving dilutes the brand. But when I read it I thought it sounded like we was upset that he felt the brand was being diluted.

yeah, I read it as someone on the inside (rather than two red-necks from missysippy) thought it was diluting the brand, like you.

Some people may read it differently. Like Snake. :happy9:

Snake probably just looked at the pictures...

[Snake Plissken]

response. added.

So, you think they're teaching his elite athlete preparation secrets at the week long ATT certification seminar thing?
I'm not sure they'd be much good to fat wheezy TKD instructors...

Well I am sure he devised some unique training models for the fight team and I will presume that the ATT Level 1 MMA Certification program utilizes some of these models in their seminar and are taught with the expectation and understanding that the "karate gyms owners" will be teaching them to their students.


++++++edit++++++++

But it *isn't* diluting the brand because the top fighters are still training with him.....they are just paying his seperate company to train with him as opposed to it coming under the ATT umbrella.

The main athletes of the team will continue working with me as a freelancer at Prime Time

hence why I read it as "I wanna get paid"

[sochin101]

Well I am sure he devised some unique training models for the fight team and I will presume that the ATT Level 1 MMA Certification program utilizes some of these models in their seminar and are taught with the expectation and understanding that the "karate gyms owners" will be teaching them to their students.

[FickleFingerOfFate]

My take was that he didn't like the idea of every back alley Karate gym waving the ATT banner.

I can see how one of their primary trainers might be a little pissed about something he helped build changing business models, especially 'franchising' the MMA certification,

[Snake Plissken]

I can't imagine that methods appropriate for full-time professional MMA fighters would mesh with workaday stripmall generic krotty, but I do see your point.

Well I figure he probably had to devise some models to give his guys the edge.

So you think this is a coup?
He's going to try and pot-lick the ATT fighters?

[sochin101]

My take was that he didn't like the idea of every back alley Karate gym waving the ATT banner.

I can see how one of their primary trainers might be a little pissed about something he helped build changing business models, especially 'franchising' the MMA certification,

it's taken him some time to be pissed enough to leave. Publicly.

Well I figure he probably had to devise some models to give his guys the edge.

fo' Sho', but, like I said, I can't think that his specialty would be particularly useful to the end user, ie the once a week krotty guy signing up at an ATT certified school. You wouldn't necessarily need a specialist to design a fitness programme for your average dude.

So you think this is a coup?
He's going to try and pot-lick the ATT fighters?

I don't think that the ATT guys would leave the team unless they were also pissed at the possible dilution (or perception of).
Of course, if there are any others thinking the same way, well, like I said, that's a decent advertisement he's got out there.

[7thSamurai]

There's a place here in town that I've just learned is using the ATT name to attract more students. I don't know much about it so far since I've just heard about it. There was a lady friend I was speaking with who was saying that such-n-such person trained at ATT and was an ATT fighter. I've been curious about it since that point.

I googled it and came back with a few hits. One was on Craigslist and another was a website that listed info nearly identical to the CL post.



12/31: American Top Team Training in Austin

Train Like An MMA Champion!!!

Learn Mixed Martial Arts (MMA) from the experts. Our MMA instructors have been certified by American Top Team (ATT), one of the largest and most successful Mixed Martial Arts teams in the world.

Our ATT MMA Program is one of the most comprehensive training sessions in MMA and Brazilian Jui-Jutsu (BJJ) today. By enrolling in this program we will "accelerate your clock" in terms of progress and improvement.

MMA Training includes both technical and tactical elements essential to the game. The individual skills vital to success in MMA are stressed in a competitive environment. The MMA program is designed to help individuals perform and execute high level techniques while demonstrating a keen insight into the game's nuances.

Fitness Training in all aspects including speed, agility, quickness, strength, power, endurance are addressed in our Program.

In just 4 short years, ATT's World Wide success stories and honor roll are impressive. It is not by chance that ATT is the largest and most active fight team in the world today. Under the tutelage of Master Ricardo Liborio of Brazilian Top Team fame, ATT will continue to create winners day after day in life and beyond.... Come join the team today and see what it is all about!

I don't know much about the school and it's out of my way, but I'm interested in learning what I can about it. I don't think it was a good idea to market the ATT name in such a manner. It bastardizes the name. If crappy schools are training with ATT and then passing their crappy training with an ATT stamp on the others, it's going to cause problems.

[Naszir]

Selfcritical can tell you more about that school as he attends it and Variance fought in an FMA tournament there earlier this year. TBH, that particular school does offer quality instruction in the Inosanto Academy taught arts, I-L kali, Filipino boxing, SHOOTO, etc. I can't help but think the ATT name will help bring in more of the MMA seeking crowd which is fairly sizable seeing as there are quite a few bjj/mma gyms in the area now.