http://www.nzherald.co.nz/nz/news/ar...ectid=10729665
From the article:
On Sunday, McDonald's is to launch an Australia-wide advertising campaign across television, radio, newspapers and social media apologising for the quality of their coffee.
"Customers have told us we can do better and we are saying, 'we have heard you and now we hope you notice the difference'," Ms Nash said.
"Australians have a very sophisticated coffee palate and we were not delivering a strong enough cup of coffee."
In New Zealand, the company said it will "evolve" its coffee blends in its 102 McCafes and train staff to better cater for cosmopolitan Kiwis.
It's embarrassing how badly America's culinary exports suck. Please pass the Vegemite.
From the article:
On Sunday, McDonald's is to launch an Australia-wide advertising campaign across television, radio, newspapers and social media apologising for the quality of their coffee.
"Customers have told us we can do better and we are saying, 'we have heard you and now we hope you notice the difference'," Ms Nash said.
"Australians have a very sophisticated coffee palate and we were not delivering a strong enough cup of coffee."
In New Zealand, the company said it will "evolve" its coffee blends in its 102 McCafes and train staff to better cater for cosmopolitan Kiwis.
It's embarrassing how badly America's culinary exports suck. Please pass the Vegemite.
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