Thread: The "New" UFC
8/06/2010 6:09am, #11
They definitely seem to have been edging away from the old shiny-silver/nu metal production design in favour of something a bit cleaner and less visually offensive. Another vote from me for the fucking gladiator and intro music to be next for the chop.
8/06/2010 6:13am, #12
8/06/2010 6:16am, #13
- Join Date
- Jun 2005
- Sinsinnatti Oh Hi Ho
- Recovery(lung surgeries)
Well the new site is readable ... which is a major step in the right direction. The color scheme and general layout are nice.
It even appears that they are trying to present ACTUAL data to the viewer.
8/06/2010 6:40am, #14
I would kill to have some actual independent reporting instead of Thomas Gerbasi licking the ass of whoever the powers that be deem the fighter of the moment.
8/06/2010 9:59am, #15
Looks like they're trying to be a sport instead of a promoter of events (e.g., pro wrestling, the circus, outdoor music festivals). A good idea.
8/06/2010 10:34am, #16
8/06/2010 12:09pm, #17
I wish it would become more of a sport and less of a pay per view event. I'm getting tired of paying for the damn things!!!
I know for sure I'm not paying for this one. Anderson Silva will NOT get my money ever again!
8/06/2010 1:00pm, #18
- Join Date
- Feb 2009
- Lifting heavy stuff
8/06/2010 1:28pm, #19
8/06/2010 1:42pm, #20
- Join Date
- Aug 2009
- Oakland, CA (East Bay Area)
Hmm, I'm beginning to think maybe the video is an isolated incident. Here's an interview of Helwani with White, and he says it started as an office joke among some of the editors. (skip to about 2:10)
YouTube- ‪UFC 117: Dana White: Chael Sonnen Believes Everything That He Says‬‎
And here's the promo for UFC 118 in theaters:
YouTube- ‪UFC 118 in Theaters‬‎
The 118 vid seems like more of the same, with the rumbling camera and quick cuts.
As for the website, I got a little curious about how it matched up to other sports websites as opposed to other fight websites.
There's a lot of similarities between all of them as far as basic layout goes, but WWE. Strikeforce, and Bellator definitely are more black and grunge heavy thematically. The new UFC website seems like a transition between that and the more "sports" feel of the NBA and the NFL. If anyone follows a non-combat sport closely, can you comment on differences or similarities in marketing or promotional video content?