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  1. ruptureclothing is offline

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    Posted On:
    9/24/2009 4:11pm

    Business Class Supporting Member
     Rupture Clothing: American Made MMA Gear and Apparel Style: Judo and BJJ

    --
    Hell yeah! Hell no!

    Our first commercial

    Guys, here is our first commercial. Many thanks to Matthew Hickney (Director/Producer of award-winning "Walking Into The Cage") for his work on this spot, as well as to all the fighters who worked with Matthew on the footage for the film.

    YouTube - Rupture Fightwear - Only A Fighter Knows The Feeling

    Please let me know what you think. I asked Phrost for permission to post this here and he said it was OK :).

    Thanks to you guys as well for your continued support. Our support of Bullshido will continue as well, for as long as we're welcomed.

    Cheers,

    Nick
  2. lionknight is online now
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    Senior Member

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    Posted On:
    9/24/2009 4:22pm


     Style: Much striking, SAMBO, BJJ

    --
    Hell yeah! Hell no!
    Cool Nick... now what are you going to DO with it ;)
  3. IMightBeWrong is offline
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    Senior Member

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    Posted On:
    9/24/2009 4:24pm


     Style: 9mm/Judo/BJJ/MT

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    Hell yeah! Hell no!
    I like it. Hey are you guys gonna put the Bullshido.net fight shorts back on your page so I can buy some or what?
  4. ruptureclothing is offline

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    Posted On:
    9/24/2009 5:03pm

    Business Class Supporting Member
     Rupture Clothing: American Made MMA Gear and Apparel Style: Judo and BJJ

    --
    Hell yeah! Hell no!
    Hey guys,

    Thanks for the feedback. Lionknight, I plan to spread this to the masses - still working on delivery mechanisms. We have a youtube channel and it will be advertised on multiple MMA websites, as well as Facebook, Twitter, MySpace, etc. Don't be surprised if you see it on Bullshido's front page next month :).

    Reg. Shorts: I talked to Neal about doing a different version. Stay tuned - we should have something out about that shortly.

    Thanks,

    Nick
  5. Omega Supreme is offline

    Administrator

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    Posted On:
    9/24/2009 5:07pm

    staff
     Style: Chinese Boxing

    --
    Hell yeah! Hell no!
    Great commercial.

    I love "You may win but you can't beat me".
  6. Domite is offline
    Domite's Avatar

    blotter art.

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    Posted On:
    9/24/2009 5:32pm


     Style: San Shou

    --
    Hell yeah! Hell no!
    I like the direction you are taking the marketing in. Should be a good move.
  7. ruptureclothing is offline

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    Posted On:
    9/24/2009 5:45pm

    Business Class Supporting Member
     Rupture Clothing: American Made MMA Gear and Apparel Style: Judo and BJJ

    --
    Hell yeah! Hell no!
    Quote Originally Posted by Domite View Post
    I like the direction you are taking the marketing in. Should be a good move.
    It's really interesting you say that. I had a "moment of clarity", so to speak, when I first watched Walking Into The Cage. The movie really got to me. It made me realize that even though we're growing so much, I want to keep the company totally grass-roots and support the sport at a different level than the direction we were going in.

    Before meeting Matthew, we talked to an LA film-maker and we were going to do a really glitzy spot with two grappling/MMA superstars. Then I realized that's not really who we were, if that makes sense. I wanted the commercial to reflect the guys who sweat and train day in and day out, and aren't on TV making tons of money - because that is our core customer base.

    From that, we're also taking a different mission in fighter sponsorships. A lot more money will begin to shift to entire schools vs. superstar fighters, as well as up and comers who really need the support. There will be another announcement around that sometime next week, including our new charitable foundation and some other things we're doing.

    I feel good about where we're going as a company. We've always wanted to do things differently, in a good way, and I'm glad the message is catching on.

    -Nick
  8. honest_truth is offline

    Registered Member

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    Posted On:
    9/24/2009 6:02pm


     Style: Kickboxing

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    Hell yeah! Hell no!
    looks good, and doesnt try hard at being hardcore with a bunch of people acting like douchey frat boys saying its all about beating your face up.

    although it does look quite similar to

    YouTube - Traning Day MMA Commercial

    black and white setting, training montage, fighters talking to you, etc etc.



    here, next time try something like this:
    YouTube - Nike: The Next Level

    but for MMA, and please keep it coloured, black and white is kinda cliche
    Last edited by honest_truth; 9/24/2009 6:07pm at .
  9. Hesperus is offline
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    it's all vanity

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    Posted On:
    9/24/2009 6:21pm

    Join us... or die
     Style: Kano-Gracie

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    Hell yeah! Hell no!
    I still don't like the name, but that's a pretty solid advert.

    Nike has some obscenely good marketing.

    YouTube - Nike Football Leave Nothing

    Even if you don't do the fancy switching, an ad similar in concept would be great. Guy is losing, losing, losing, eating leg kicks, covering up, gets slammed and/or shoved against the cage. Couple deep breaths, moment of clarity, and the flow reverses, marching all the way back across the cage in a ballet of redemptive violence.
  10. omoplatypus is offline
    omoplatypus's Avatar

    Merry Christmas! shitter's full...

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    Posted On:
    9/24/2009 6:31pm

    supporting member
     Style: BJJ/Judo

    --
    Hell yeah! Hell no!
    Quote Originally Posted by Omega the Merciless View Post
    Great commercial.

    I love "You may win but you can't beat me".
    ditto. that line is priceless.
    --------

    Quote Originally Posted by it is fake View Post
    yeah, normally i'd get a quote, but couldn't be bothered.
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