DREAM 9 Gets A Boost in TBS TV Ratings With Help From Daisuke Naito
Tokyo Broadcasting System aired a 2 1/2 hour block night of fights on their channel on Tuesday. First up was a WBC Flyweight Title match between Daisuke Naito and Xiong Zhao Zhong in Tokyo at Differ Ariake. Naito’s decision win pulled a 20.4% rating on TBS, which is very good. A one-hour telecast from 8:30-9:30 PM JST was the time block the fight got.
With Naito’s big fight as a strong lead-in, DREAM 9 drew a strong 16.2% rating on TBS from 9:30-10:54 PM JST. The focus of the TV broadcast was the Super Hulk tournament featuring Jose Canseco, Choi Hong-Man, Bob Sapp, Minowaman, Gegard Mousasi, Mark Hunt, and others. The star power combined with freak-show element of the broadcast and the strong lead-in by Naito’s fight helped DREAM’s prospects of staying alive. The high ratings watermark was for Joe Warren vs. Kid Yamamoto, which drew a 19.1% QH rating. Will Yamamoto’s loss to Warren hurt his drawing power? (Probably unlikely.)
Interestingly, most of the major Japanese media outlets didn’t report an attendance figure for DREAM 9 at Yokohama Arena. The claimed attendance figure was 15,009.
Additions to the DREAM 10 card on 7/20 at Saitama Super Arena - Shin’ya Aoki vs. Vitor “Shaolin” Ribeiro and Melvin Manhoef vs. Paulo Filho.