Thread: "ATT became a McDonalds"
8/16/2008 3:56pm, #11
My take was that he didn't like the idea of every back alley Karate gym waving the ATT banner.
I can see how one of their primary trainers might be a little pissed about something he helped build changing business models, especially 'franchising' the MMA certification,
8/16/2008 4:02pm, #12Originally Posted by sochin101
I still think that (while I'm sure André Benkei's intentions are honourable and his integrity has made him take this course of action) it's a decent bit of publicity for someone who is probably looking for fighters to work with...
But, then, I'm a cynical bastard at best.
He's going to try and pot-lick the ATT fighters?
8/16/2008 4:28pm, #13Originally Posted by FickleFingerOfFate
Originally Posted by Snake
Originally Posted by Snake
Of course, if there are any others thinking the same way, well, like I said, that's a decent advertisement he's got out there.Where there is only a choice between cowardice and violence, I would advise violence.
8/16/2008 6:19pm, #14
There's a place here in town that I've just learned is using the ATT name to attract more students. I don't know much about it so far since I've just heard about it. There was a lady friend I was speaking with who was saying that such-n-such person trained at ATT and was an ATT fighter. I've been curious about it since that point.
I googled it and came back with a few hits. One was on Craigslist and another was a website that listed info nearly identical to the CL post.
12/31: American Top Team Training in Austin
Train Like An MMA Champion!!!
Learn Mixed Martial Arts (MMA) from the experts. Our MMA instructors have been certified by American Top Team (ATT), one of the largest and most successful Mixed Martial Arts teams in the world.
Our ATT MMA Program is one of the most comprehensive training sessions in MMA and Brazilian Jui-Jutsu (BJJ) today. By enrolling in this program we will "accelerate your clock" in terms of progress and improvement.
MMA Training includes both technical and tactical elements essential to the game. The individual skills vital to success in MMA are stressed in a competitive environment. The MMA program is designed to help individuals perform and execute high level techniques while demonstrating a keen insight into the game's nuances.
Fitness Training in all aspects including speed, agility, quickness, strength, power, endurance are addressed in our Program.
In just 4 short years, ATT's World Wide success stories and honor roll are impressive. It is not by chance that ATT is the largest and most active fight team in the world today. Under the tutelage of Master Ricardo Liborio of Brazilian Top Team fame, ATT will continue to create winners day after day in life and beyond.... Come join the team today and see what it is all about!
I don't know much about the school and it's out of my way, but I'm interested in learning what I can about it. I don't think it was a good idea to market the ATT name in such a manner. It bastardizes the name. If crappy schools are training with ATT and then passing their crappy training with an ATT stamp on the others, it's going to cause problems.
8/16/2008 8:31pm, #15
Selfcritical can tell you more about that school as he attends it and Variance fought in an FMA tournament there earlier this year. TBH, that particular school does offer quality instruction in the Inosanto Academy taught arts, I-L kali, Filipino boxing, SHOOTO, etc. I can't help but think the ATT name will help bring in more of the MMA seeking crowd which is fairly sizable seeing as there are quite a few bjj/mma gyms in the area now.
8/16/2008 8:41pm, #16
Fair enough, Nazir, but I have to ask if it's proper to state;
"Under the tutelage of Master Ricardo Liborio of Brazilian Top Team fame, ATT will continue to create winners day after day in life and beyond.... Come join the team today and see what it is all about!"
As I read it, it sounds as if the new recruit is a part of ATT and that Liborio is somehow involved in training through the affiliation. I don't knock the school. I know a couple of people who have trained there, I just don't agree with the ATT claims.
8/17/2008 12:57am, #17
- Join Date
- Feb 2006
- austin, tx
I haven't been to the "ATT" class, which is distinct from the normal shooto/vale tudo class. My understanding is that it's pretty much verbatim the curriculum in the seminars, while he teaches whatever he thinks appropriate in his own vale tudo class.
I haven't been to the class to evaluate it, butg the idea of such a short curriclum (most of which is covered in the shooto/vale tudo class anyway) for additional charge does bother me a bit. Larrys gone back out to ATT a few times and worked out/trained with Din thomas a few times since then, but I don't believe those training sessions had anything to do with the curriculum as presented in the class(because the things he worked on during those trips would be such fine-tuning adjustments that it wouldn't even come up for most of his students).
So while I believe Larry a competent instructor, and understand wanting some kind of brand recognition associated with his MMA program, I personally disagree with his marketing choice.
8/17/2008 1:24am, #18Originally Posted by selfcritical
8/17/2008 1:31am, #19
I was only referring to what I personally know about the school which was why I mentioned Selfcritical as he has first hand knowledge of it. Good point about the name dropping though.
8/17/2008 1:38am, #20
- Join Date
- May 2007
- San Jose
This saddens me. As much as I like to see more people training in MMA and BJJ, this is going down the 'watered down' route. I have came across too many guys that claim to train 'BJJ'(the crappling kind that isnt legit), or MMA, only to discover they have a **** game, and they train at shitty places that shouldnt be associated with MMA, or claiming BJJ.
Boo ATT. Fix this problem.
Last edited by KayRoc; 8/17/2008 8:59pm at .