Thread: "ATT became a McDonalds"
8/16/2008 2:57pm, #1
"ATT became a McDonalds"
Does anybody remember the thread on bullshido about this? At least one person at ATT agrees with some of the posters from that thread, apparently.
Benkei: “ATT became a McDonald’s”
By Guilherme Cruz
Photo Marcelo Alonso
Responsible for the physical preparation at American Top Team, André Benkei called TATAME to announce his leaving from the team. One of the biggest names of the world on the physical preparation at MMA, Benkei is responsible for the preparation of all ATT athletes, but now leaves the team. “I left the team because of some idealogical disagreements with the ATT headcoach, Ricardo Libório. I had no trouble with the Dan Lambert or Conan Silveira”, said Benkei, taht will continue working on some ATT athlete’s preparation.
“The main athletes of the team will continue working with me as a freelancer at Prime Time, but now I’m free to work with any athlete of different teams. I don’t fight for a team now, but Thiago Alves, Antônio “Bigfoot”, Thiago Silva, Gesias Cavalcante and Marcus Aurélio confirmed that they’ll continue with me. ATT will continue its life witha new guy and Liborio’s way of working”, told Benkei to TATAME, explaining other whys for his left.
“I’m leaving to fight for better conditions to train my athletes, because I don’t agree with what ATT is doing with its name, selling our work for persons that takes on advantage our name and never went to ATT, owners of karate gyms, that simply does a seminary and now has a right to teach MMA with ATT’s name. Liborio made our brothership dream and hard work in a big McDonald’s. I’m definately out of ATT”. To know more about the changing at ATT, stay tuned on TATAME.com.I'm picturing you drooling onto the keyboard as you type, one eye rotating independent of the other as your hands mash the keys. - Sophist
8/16/2008 3:28pm, #2
- Join Date
- Sep 2006
- Port St Lucie
I don't agree with the affiliate program myself, but this makes me sad.
8/16/2008 3:28pm, #3
Without re-reading the thread, wasn't the general concern that the ATT 'brand' would be diluted by people confusing certification with affiliation?
Does this ATT guy leaving the 'team' add credence to that concern, or is it someone looking for pastures new, and is announcing it to the world?
Interesting to say the least.
EDIT: Most recent (and combustible) thread on the ATT Cert subject
American Top Team, Say It Ain't So! - No BS Martial Arts
Last edited by sochin101; 8/16/2008 3:37pm at .Where there is only a choice between cowardice and violence, I would advise violence.
8/16/2008 3:30pm, #4
Damn the ATT and their seminarys!
8/16/2008 3:33pm, #5Originally Posted by sochin101
8/16/2008 3:39pm, #6Originally Posted by Snake Plissken
I'm not sure they'd be much good to fat wheezy TKD instructors...Where there is only a choice between cowardice and violence, I would advise violence.
8/16/2008 3:41pm, #7Originally Posted by sochin101
Some people may read it differently. Like Snake. :happy9:I'm picturing you drooling onto the keyboard as you type, one eye rotating independent of the other as your hands mash the keys. - Sophist
8/16/2008 3:43pm, #8Originally Posted by Tenebrous
Some people may read it differently. Like Snake. :happy9:Where there is only a choice between cowardice and violence, I would advise violence.
8/16/2008 3:43pm, #9
response. added.Originally Posted by sochin101
But it *isn't* diluting the brand because the top fighters are still training with him.....they are just paying his seperate company to train with him as opposed to it coming under the ATT umbrella.
The main athletes of the team will continue working with me as a freelancer at Prime Time
Last edited by Snake Plissken; 8/16/2008 3:47pm at .
8/16/2008 3:49pm, #10Originally Posted by Snake Plissken
I still think that (while I'm sure André Benkei's intentions are honourable and his integrity has made him take this course of action) it's a decent bit of publicity for someone who is probably looking for fighters to work with...
But, then, I'm a cynical bastard at best.Where there is only a choice between cowardice and violence, I would advise violence.