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  1. StephenOliver is offline

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    Posted On:
    2/01/2007 8:01pm


     Style: Amer. TKD, Kickboxing

    --
    Hell yeah! Hell no!
    As for me......

    I was in Navasota, Texas (Between Houston & Dallas)

    In August. With Flies & Mosquitos the size of MAC Trucks. At Chuck Norris's ranch. In an unairconditioned Garage turned Gym.

    With Carlos Machado sitting on my chest.

    He was Sweating, Grinning, Farting, and generally humiliating me in front of Chuck Norris, Bob Wall, and Mike Sawyer (and, my girlfriend!)

    That was a moment of realization for me to stick with Kickboxing/Karate/TKD/Boxing.

    Stephen Oliver
    Mile High Karate.
  2. Omega Supreme is offline

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    Posted On:
    2/01/2007 9:41pm

    staff
     Style: Chinese Boxing

    --
    Hell yeah! Hell no!
    Quote Originally Posted by StephenOliver
    Yeah, Tim & Dave are among my favorite people in the world. 1,000's of students, excellent martial arts, and unlimited sincerity. We've "borrowed" lots of stuff back and forth from each other RE teaching and school operations.

    Rob: Great guy. He's very knowledgable. His book is excellent. He's doing a great job with NAPMA & with MA Professional Magazine, huge contribution to the industry.
    FYI. http://www.NAPMA.com

    Stephen Oliver.
    Thanks to the members here I am a member of NAPMA
  3. StephenOliver is offline

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    Posted On:
    2/01/2007 9:48pm


     Style: Amer. TKD, Kickboxing

    --
    Hell yeah! Hell no!
    Quote Originally Posted by Omega the Merciless
    Thanks to the members here I am a member of NAPMA
    What is this a complete turn-around of your charming personality?

    Stephen Oliver.
  4. Sam Browning is online now

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    Posted On:
    2/01/2007 10:10pm

    hall of famestaff
     

    --
    Hell yeah! Hell no!
    Omega has a personality?
  5. Fantasy Warrior is offline
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    Misguided style basher

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    Posted On:
    2/01/2007 11:47pm

    Join us... or die
     Style: Kata

    --
    Hell yeah! Hell no!
    Looks like some shagging of dead threads going on, Ďspose itís only polite of the thread starter to chip in given the subject is on the board. Iím afraid that I donít have time to read through the longer of your posts Stephen, so Iíll just skip to the crux.

    Your posts seem to be a lot about name dropping, maybe you should post testimonials from the Ghost of Bruce Lee. But seriously, itís not about who you know, itís about exploitative commercialisation within martial and quasi-martial arts.

    Your sites are up there with the infamous lieutenant-X although I suppose at least yours are from real people. But as the original post said, you were only a case-study. Sadly with the lack of response we never got around to posting any other case-studies on the subject.

    Serious questions to gain more insight into the marketing strategy you deem appropriate to the industry:

    1. Do you think that testimonials from law enforcement professionals carry more marketing weight than those of other citizens irregardless of individual merit?

    2. Same as above for elite/special forces military personnel

    3. How do you feel about clubs advertising ďself defenceĒ proficiency as a gain from training; does making this claim impose a moral obligation on the instructor/school to ensure that what is taught is likely to result in that gain?
    Last edited by Fantasy Warrior; 2/01/2007 11:51pm at .
    You are a total Douchbag. Train more, post nevermore.
    FickleFingerOfFate -08-21-2007 08:59 AM

    just die already.
    Plasma - 08-20-2007 11:45 PM


    Aikidokkkkakkakakakaaaaa
    Best MA website ever!!!!!: http://www.dogjudo.co.uk/
  6. StephenOliver is offline

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    Posted On:
    2/02/2007 2:54am


     Style: Amer. TKD, Kickboxing

    --
    Hell yeah! Hell no!
    Quote Originally Posted by kickcatcher
    Serious questions to gain more insight into the marketing strategy you deem appropriate to the industry:

    1. Do you think that testimonials from law enforcement professionals carry more marketing weight than those of other citizens irregardless of individual merit?

    2. Same as above for elite/special forces military personnel

    3. How do you feel about clubs advertising ďself defenceĒ proficiency as a gain from training; does making this claim impose a moral obligation on the instructor/school to ensure that what is taught is likely to result in that gain?
    1. No. Again depending upon the market. We have a testimonial from former NYC police commissioner on our site - but, I don't think the police background is much of a difference for a school like ours - ie. kids target market primarily.

    2. No. See #1.

    Different Answers if you are appealing to adult - fighting market - then obviously yes I would agree with you. See Chuck Liddel endorsing LA Boxing. I'm sure that's not for free.

    3. Yes. Absolutely I believe that it does create a moral obligation for that result.

    Martial Arts schools do exist with at least 3 legitimate and different purposes:

    A. High quality fighting/high level defense.
    B.. Non-contact, light contact, or Forms type competition.
    C. "Character Developent & Personal Development"

    Many - perhaps most people looking for martial arts lessons don't intend to fight in the UFC or become a Seal Team or Delta Team member.

    RE: Testminonials/Name Dropping:

    Clearly the best evaluation that anyone can make of any product or service is the opinions of others in similar circumstances. We use real student & parent feedback for our schools - and, real school owner and other "opinion leaders" feedback RE the business and marketing programs. As long as the opinions are sincere & without conflict of interest it's the most valid way to form an opinion. Similar to what you attempt to do with this forum except that most participants have little or no first hand knowedge of what they are commenting upon.

    My final comments.


    Stephen Oliver.

    http://www.ExtraordinaryMarketing.com
    http:///www.MartialArts-Mastermind.com
  7. StephenOliver is offline

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    Posted On:
    2/02/2007 3:02am


     Style: Amer. TKD, Kickboxing

    --
    Hell yeah! Hell no!
    Ok. One more thing. this just came in my email from Australia. Unedited:

    Hi Stephen,
    three IMPORTANT THINGS.
    1. Gratitude
    2. You
    3. Me

    1. GRATITUDE
    Sometimes when you're out to get all the information you think you need to
    get it's easy to have the cup half empty, instead of half full.
    On that note, I want to express my gratitude to you for the opportunity to
    be on the coaching program, as well as for your packaging of and making
    available all the incredible information in your "Extraordinary Marketing", "Ultimate
    Marketing Bootcamp" and "Summit of Millionaires" programs, all of which I
    have purchased over the last few years and they are worth every cent.
    Following are some of the INVALUABLE things amongst many, many others that I
    have gained from my decision to be involved:
    1. Rotating Curriculum
    I learned about the Rotating Curriculum, and, through your materials, have
    been exposed to a variety of models of the concept, including the Mile High
    Karate model. Based on this I created and have refined my own traditional
    karate rotating curriculum which is now contributing to the highest
    retention rate I have ever had, and made teaching and keeping students happy
    unbelievably easier. By the way, I have been able to implement a rotating
    curriculum utilising traditional shotokan kata. The reality is that it is
    actually EASIER to create an effective rotating curriculum for traditional
    shotokan or shito ryu, for example, than it is for tae kwon do! (of course
    the die hard traditionalist karate dinosaurs would say diff
    erent, but theyare wrong. The world isn't flat. It's round and rotating.)

    2. You have already applied many of the concepts of marketing that otherwise
    I would have to spend 2, 3, 5, 10 years studying the likes of Dan Kennedy
    and Jay Abraham trying to learn and apply. For example how to use the school
    website for marketing and communicating with students... the copy, the
    processes etc.

    3. The After School Program - thanks to this one thing, that you have
    documented down to a fine art, I now have credibility and walk-in access, to
    almost every primary (elementary) school (public and private) in my
    community as well as permission to send whatever material I want to almost
    every family in the local school system. I am now being welcomed back by
    these schools with open arms.You just can't beat the enrolment and
    lead-generation value of that.

    4. The abilty to talk to you and Master "Coach" Brown one-on-one and to get
    the real lowdown on how to make all the little things work that make all the
    difference. Just one example, I've learnt about how to get the timing,
    co-ordination and content right for the Black Belt Camps, Black Belt
    extravaganzas, inhouse tournaments, and other events to not only keep students happy and retain
    them, but also to generate renewals and income, so they are happy, and I'm
    happy and achieving my goals, without feeling I'm going to all this effort
    for no return. Master Brown has been most forthcoming in giving me the little
    details that make the difference. He gives me so much information that I
    have to keep on telling him to slow down so I can take notes.
    5. The massive, massive amount of audio and other material on the Coaching
    website, all of which I have downloaded. Please accept my sincere
    appreciation.

    (If you like, I'll post the above on the discussion board)

    2. YOU
    Whether I end up being a MHK franchisee or not (to be honest more probably
    not, for a number of reasons, one being I teach a japanese karate style) I
    will be your Lloyd Irvin of Australia. I don't look like him, I don't talk
    like him, but I'm working my ass off to prove that your model works in
    Australia for traditional Japanese Karate, just as Lloyd and others are
    doing for grappling etc.

    3. ME
    You are absolutely correct on today's call. I averaged 8.5 new enrolments
    last year and I know I can make that 20. I've done it before and got to 350
    active, but lost track. That alone will make a huge difference and I'm
    looking forward to making it happen and working on that with Super Coach
    Brown.
    I just got my January figures! 42 inquiries, 29 Introductory Lessons, 21
    enrolments.
    (Compared with 1 enrolment (that's one) in January, 2006 and 11 in 2005)
    This has come from local newspaper ads. I plan to continue to focus on this
    and refine it (current new student acquisition cost with this method is
    about $100) whilst ramping up all the other in-house methods.
    eg 1. After School Program in a school with 600 students starts week after
    next. We already have more than enough schools who are waiting for us to
    book them in during the year. We have been getting 25% of school populations into program but our conversion
    hasn't been great. I'm making two changes: 1. Generate as many enrolments as
    possible BEFORE the ASP graduation and 2. get the lead follow-up system
    actually happening properly, and 3. possibly training more staff to run
    after school programs back to back to build up lead data base super quick.
    eg 2 Sports sign-on days for all sports in car park of local big hardware
    store.

    So I get what you said. It's going to work. Also, I'm hungry for success.
    I'm prepared to work hard. I've gone from getting up at 7 to getting up at
    6, to 5.30 and now it's 5am. I don't necessarily like the word "incremental"
    for example. While I'm going to market I am also getting everything else
    organised and MHK is the model for me. I'm prepared to follow your guidance
    AND get my upgrade systems in place, my prep cycle etc. I've been telling my
    staff for years that we're going places and I'm going to give them the
    picture of where we're going, and go there.

    I understand this may not fit in exactly with the yesses and no's in the
    chart comparing Coaching and Franchising. And I know I'm getting great value as it is. I'm ready to
    put it all together. And the devil is in the detail. I brought Chuck here in
    94, brought him back in 96 for four years. Saved a lot of people's bacon by
    pushing them and I can push again. There are a number of school owners who
    are reasonably to well successful now who wouldn't even be in business if it
    wasn't for what I did. They trust me. And the sooner I can show them
    something extraordinary is happening, the better.

    sorry about the long email

    Let me know if you want me to put the top part on the board.

    Richard Marlin.
    rmarlin_adsl@hotkey.net.au
  8. StephenOliver is offline

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    Posted On:
    2/03/2007 6:35pm


     Style: Amer. TKD, Kickboxing

    --
    Hell yeah! Hell no!
    Also, Just in. From our Coaching Discussion Board:

    Stephen Oliver's NJ MasterMind Event was Fantastic (Read 41 times)

    Alan Condon
    Junior Member



    I Love YaBB 2!

    Posts: 65
    NJ MasterMind Event was Fantastic
    01/27/07 at 9:28pm
    NJ was experiencing the coldest day of the winter so far but that didn't keep 25 coaching trial members and clients from attending Mike Dolpies Seminar.

    First Mike is very Charasmactic and it was nice to be able to meet him in person and thank him for all the guidance, help and support he provides as a Regional director for the coaching program.

    I could have left 15 minutes in with 2 simples strategies that will easily improve my retention and directly impact my schools gross. Fast forwrad 6 hours later and all I can say is wow. I had over 30 pages of notes loaded with tactics. I applied 2 of these new skils sat (today) in 2 upgrade conferences with 100 close rate, thanks Mike. As well as helping me better understand how to take some of the content from the Boot Camp in a box and better understand it and get 1/2 dozen new ideas on how to start them on Monday.

    I reread my notes and discussed them with my wife after playing with my 2 kids for an hour. My wife and I went over the content while it was fresh and used Mikes outline and created an immediate action plan.

    Through out Sat and lunch I talked with several owners that are in the trial and told them to "JUST DO IT" I know Nike but I love that line. Several of the guys in th room were charging 75-90 dollars and Mike said double that for new enrollments and then there self limiting beliefs kicked in. He used Master Oliver as an example as a leader in that area of creating student value and establishing yourself as a professional not a club guy having fun.

    Mike shared several easy strategies to increase their student value and hopefully they take action and do it as they are very accomplished instructors that need to get paid a real value for their services.

    I told 3 of them straight up that I had considered other coaching programs before ( One was high pressure and told me I taught too much on the front end and hold back, cash them all out and then teach your core program, immediate turnoff) (2nd One told me I wouldn't really fit and make money as I teach Brazilian Jiu Jitsu& Thai Kickboxing) well I have two solid curriculums for both with 9-12 belts with student achievement at the forefront so I was like thanks and bye bye. Now I kick myself for not taking action in 2004 when Lloyd Irvin told me Alan go to the Master Olivers Boot Camp you can't afford not to. Well I was the undecided guy at that time. Well I don't regret what I can't change and I can say is 2007 "It's On" I deserve it. I work hard, train hard and deliver great content and now have access to systems that will enable me to be a martial arts millionaire and replicate myself based on a proven system not a personality driven school or ideas from guys that were never really successful.

    For the guys that read this that were in NJ. Take a second and reflect what happens if you competition gets on board and "Just Does IT". Shoot This month with my new UPGRADE program with all the tools the Coaching Program provides the down payments alone should cover 6-8 moths of my coaching investment while delivering great student service.

    Simple math run a small add in the newspaper 4 times a month easily 800-1500 and hope the phone rings and then hope you can get then in the door, teach a great intro and keep them happy. If you student value is on track 1 new student a month will pay your membership, if that doesn't sound right, then you don't know your student value and how much it cost to generate that new student, a coaching member does.

    Yes I am on my soapbox but I was the moron in 2004 that would almost be a millionaire by know if I listened to lloyd while still teaching a great program with solid Black belts. Honestly I was afraid as I was struggling to pay the rent, but paid 600-1000 to increase my Martial Arts skills as that was my focus and it didn't really make me any more money. I wanted to do it for my personal satisfaction. Having more people to share my knowledge and improve their lives should have been my main focus and then I would have all the time and money to pursue my personal advancement and then teach it to my students at a later date.
    I had students at that time that were like 90 a month is alot but "Hey I just paid 3000 for these cool new rims for my Ride." Thats what got me to start looking at my self limiting beliefs and got me on tha path to be ready for a MasterMind program like this with mentors and role models that will help me achieve my dreams.

    Have a great day. read this, relect and see where you want to be 6-24 months from now. I did and all I can say is watch out

    Alan Condon.
  9. StephenOliver is offline

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    Posted On:
    2/03/2007 6:37pm


     Style: Amer. TKD, Kickboxing

    --
    Hell yeah! Hell no!
    For more information on the Coaching Program:
    http://www.MartialArts-Mastermind.com

    For more information on Extraordinary Marketing
    http://www.ExtraordinaryMarketing.com

    For more information on the Martial Arts Marketing Bootcamp:
    http:///www.MartialArtsBootcamp.com

    For infomormation about NAPMA, NAPMA Squared, Maximum Impact:
    http://www.NAPMA.com
  10. Fantasy Warrior is offline
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    Misguided style basher

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    Posted On:
    2/03/2007 6:56pm

    Join us... or die
     Style: Kata

    --
    Hell yeah! Hell no!
    Why are you just posting more and more testimonials? Trying to use this forum as cheap advertising is a bit lame, do you ever stop trying to market your various products?
    You are a total Douchbag. Train more, post nevermore.
    FickleFingerOfFate -08-21-2007 08:59 AM

    just die already.
    Plasma - 08-20-2007 11:45 PM


    Aikidokkkkakkakakakaaaaa
    Best MA website ever!!!!!: http://www.dogjudo.co.uk/
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