At first I was going to say why not check it out, per the hype on the site it just sounded like traditional jujutsu, but after viewing the clips.....it looks like color-by-numbers wannabe aikido. Besides, the guy made his own style of jujutsu in 1983? It kind of reminds me of seeing churches down here that don't have any affiliation, yet have a sign out front that says Bro. Joe Blow, founder and reverend. Watch out for the rattlesnakes when you walk in the front door.

As far as rank forfeiture, doesn't sound that bad to me, guess it depends on the situation. If a blackbelt in any of my disciplines goes out and say beats up a handicapped person and robs them, then I'd say it would be fair to take their blackbelt away.

As far as tattoos, I can't say much as I have a few myself, but making it mandatory is way over the top for me. My college fraternity didn't even make tattoos mandatory and that's about as cultish as you can get. Besides, if they're trying to get to their Japanese roots, wasn't there a negative stigma to tattoos. If I'm correct, I thought I read that the main people who had tattoos back in the day were firemen, yakuza and criminals. And still it's viewed as defaming the body to older/conservative people in Japan, but I could be wrong.