226099 Bullies, 4273 online  
  • Register
Our Sponsors:

Results 1 to 5 of 5
Sponsored Links Spacer Image
  1. sandywh is offline

    Featherweight

    Join Date
    Aug 2010
    Posts
    12

    Posted On:
    3/16/2011 2:14am

    Bullshido Newbie
     Style: BJJ

    --
    Hell yeah! Hell no!

    Is Zuffa Positioning To Take Advantage Of NFL Labor Dispute?

    SOURCE SITE

    Is Zuffa Positioning To Take Advantage Of NFL Labor Dispute?

    When it comes to business matters in sports there is very little that can be chalked up to mere coincidence. The timing around the recent purchase of Strikeforce, by mixed martial arts giant Zuffa LLC may be a very calculated move. Given the timing of the transaction and the number of potential dollars at stake it would appear that Zuffa, with mixed martial arts organizations Strikeforce and Ultimate Fighting Championship are gambling on a drawn out work stoppage between the NFL and its players union.

    Less than two days after labor talks between the NFL and its players died, Zuffa announced the purchase of their closest rival Strikeforce. Zuffa now essentially owns the contracts to nearly all of the top fighters in the world, as well as presiding over what is one of the fastest growing sports in the world.

    So how does this tie into the labor unrest in the NFL?

    Easily. If there is an extended labor stoppage in the NFL, advertisers and fans are not simply going to fall off the face of earth. There will still be billions in advertising waiting to be sold to someone, and millions of sports addicted fans looking for their weekly fix of entertainment. Enter mixed martial arts. MMA fans fit in well with NFL's demographics (Male 19-49), as well as showing a loyalty and fanaticism that is on par with other major sports. Additionally, MMA is essentially an untapped market for many mainstream advertisers, giving them opportunities to bring new designs and products to the market through ad campaigns.

    Why no other sport fits the bill:

    With sports such as NASCAR and Major League Baseball falling off and losing their grip on the coveted Male 19-49 demographic, television networks will likely flock to pick up one of the fastest growing sports in the same demographic as the NFL. Organizations like UFC and Strikeforce have seen exponential growth in their brands over the last few years, taking the sport of mixed martial arts out of the underground and placing it front-and-center in homes all over the world.

    Just a few short years ago NASCAR sat in the same driverís seat that mixed martial arts currently sits in. But since signing a remarkable eight-year, $4.48 billion media deal with Fox, ESPN, and Turner, NASCAR has lost nearly a quarter of its TV viewership base and has seen a serious erosion in the young-male demographic. In 2006, after NASCAR finalized its current media deal, it was averaging 7.85 million viewers per race on Fox, FX, TNT, and NBC. In 2010, NASCAR races averaged 5.99 million viewers over 34 races across Fox, ESPN, and Turner, meaning NASCAR has lost nearly 2 million viewers in the past four years, or near one fourth of its audience.

    .....Read the complete article HERE
  2. bobyclumsyninja is offline
    bobyclumsyninja's Avatar

    :)

    Join Date
    May 2007
    Location
    Bahstun
    Posts
    7,057

    Posted On:
    3/16/2011 3:01am

    supporting member
     Style: Ex-Tiger KF, ex-SanDa

    --
    Hell yeah! Hell no!
    The timing was good, for the deal. MMA is destined to become enormous...I only hope zuffa shows good stewardship, now they've bought up most of the rest, of the best, in the world.
  3. vashanka is offline

    Registered Member

    Join Date
    Dec 2008
    Location
    Ottawa, Canada
    Posts
    215

    Posted On:
    3/17/2011 9:15am


     Style: Over substance

    --
    Hell yeah! Hell no!
    I would like to see MMA grow to rival the other mainstream sports, just so that fighters are looked after (read: paid) the way they are in the NFL, NBA, MLB, and so on.
  4. tao.jonez is offline
    tao.jonez's Avatar

    Ninja Fruit

    Join Date
    Feb 2009
    Location
    NC
    Posts
    2,055

    Posted On:
    3/17/2011 10:30am


     Style: JKD, Jiu Jitsu

    --
    Hell yeah! Hell no!
    I doubt that Zuffa waited on the labor dispute to purchase Strikeforce. Deals like this don't happen in days, it's usually months at minimum. When the talks started Zuffa wouldn't know whether the outcome would be in their best interest or not.

    An NFL labor stoppage right now doesn't mean ****. It's the off season.

    Besides, the NFL has had labor disputes of varying types since the 1950's.
    http://www.usatoday.com/sports/footb...timeline_N.htm
    "Never trust a quote you read on the internet" - Abraham Lincoln



  5. Vieux Normand is offline

    Senior Member

    Join Date
    Jun 2007
    Posts
    4,271

    Posted On:
    3/19/2011 11:58am

    Join us... or die
     Style: 血鷲

    --
    Hell yeah! Hell no!
    Will the Zafia buy the NFL?

    We might then get treated to the sublime spectacle of two mobs of howling sideline-sitting douchebag fanboys on the same screen at the same time.

    Can't wait.

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

Powered by vBulletin™© contact@vbulletin.com vBulletin Solutions, Inc. 2011 All rights reserved.