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  1. Jimmai is offline

    Registered Member

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    Nov 2008
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    Leigh, Greater Machester
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    81

    Posted On:
    2/12/2013 5:53pm


     Style: Kickboxing

    --
    Hell yeah! Hell no!

    Martial arts clubs websites

    Today I think I have spoken to 60% of the owners of all MA clubs in the UK.

    I work in the sales department of a website design firm, and today for my sins I have been calling up every Dojo, Dojang, Gym, Store and club, trying to sell them a decent website. Not many people are interested sadly, but I did get to see a lot of fairly amusing websites today, here is one that sticks in my mind: http://www.neo-nunchaku.co.uk/

    Any gym owners (or anyone really) got any advice on what kind of features might reel you in during a sales call?

    I'll take note of some of the more interesting sites tomorrow if there are any.

    Also, Wing Chun? Wing Chung? Ving Tsun? Have some Wing Tyun http://www.staffordwingtyun.co.uk/
  2. huge is offline

    Registered Member

    Join Date
    Oct 2005
    Location
    Edmonton
    Posts
    260

    Posted On:
    2/12/2013 6:05pm


     Style: Kyokushin

    --
    Hell yeah! Hell no!
    That nunchaku one is pretty appalling.

    I'm actually in the midst of re-doing the website for my club. It's better than the original (which is\was an eyesore), but I think I'm getting too much client input on this one. There seems to be some opposing goals for the site coming from strong headed individuals.

    Before: http://kyokushin-edmonton.webs.com/

    After: http://www.ekkc.ca/

    It's still early days on the new design. I've basically just moved the content to the new site.

    Anyway, I can't really offer you any advice, so best of luck.
  3. Permalost is offline
    Permalost's Avatar

    pro nonsense self defense

    Join Date
    Nov 2012
    Location
    San Diego
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    12,683

    Posted On:
    2/12/2013 7:44pm

    supporting member
     Style: FMA, dumbek, Indian clubs

    --
    Hell yeah! Hell no!
    Quote Originally Posted by Jimmai View Post
    Any gym owners (or anyone really) got any advice on what kind of features might reel you in during a sales call?
    The tricky part is that plenty of martial arts teachers aren't drawn to good business practices and may indeed be skeptical of for-profit martial arts (maybe they've been burned or frustrated by mcdojos) so its a tricky group to sell to. I think the best way to cater to this type is to emphasize how your product will make it easier to focus on the teaching side of things. Also it doesn't help that a lot of older teachers think that their 1996 Angelfire site is just fine. It's got an animation of a rotating yin/yang and everything!
  4. Lv1Sierpinski is offline

    Registered Member

    Join Date
    May 2006
    Location
    Australia
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    Posted On:
    2/13/2013 3:10am


     Style: BJJ

    --
    Hell yeah! Hell no!
    Quote Originally Posted by Permalost View Post
    plenty of martial arts teachers aren't drawn to good business practices
    Quoted for irony.

    To the OP, I can't speak as an owner, but as a consumer one of my biggest gripes it the occasional black hole that is getting in touch with people (unreturned e-mails, leaving message on phones, etc.). Jumping off from Permalost's 'Angelfire' comment I'd say one avenue you might emphasize (though you probably have already) is how properly set up social interfaces make it a) super easy and transparent and b) inline with what kids today expect.
  5. Mr.Miyagi is offline
    Mr.Miyagi's Avatar

    Senior Member

    Join Date
    Feb 2003
    Location
    Brisbane, Australia
    Posts
    1,012

    Posted On:
    2/13/2013 4:27am


     Style: BJJ/Zumba

    2
    Hell yeah! Hell no!
    Urgh, clearer lead in of information leading to more people trialling classes and then paying memberships.

    Being able to show that people will USE YOUR SITE and HOW THEY GET THERE, make sure Google Analytics if fucking used on those sites for actual lazy tracking metrics.

    Have fucking up to date photos of yourself and training pictures.

    Have some fucking up to date images of classes on there as to size and rank spread, women/men/and kids classes if you have them.

    Clean, clear information on time table of classes, at least some fucking information about your payment or membership cycles (don't fucking hide this all the time, I know Omega does as you can judge based on costs, but at least fucking explain WHY they aren't on there for this reason. Use it as a weapon.).

    If you're gym is using social media use a social media plug in if that's where you're most active, don't get a fucking awesome website if you won't use it.

    Is it for retaining students or for bringing new students in? Most should be both, pride for their school and showing awesome facts for potential new students.

    Avoid fucking shitty stock photography, real photos, real people.

    Lighter colours are better than overbearing darker colours.

    Use a fucking font that's normal for readability.

    /end work rant before I get drunk.

    EDIT:

    Search friendly URLS lead to a greater organic search ranking.

    Make sure your fucking domain is what your school is called or if affiliated, what it's called and where it fucking is.
    Daniel: I don't know if I know enough karate.

    Miyagi: Feeling correct.

    Daniel: You sure know how to make a guy feel confident.

    Miyagi: You trust the quality of what you know, not quantity.
  6. Rock Ape is offline
    Rock Ape's Avatar

    Watch and Shoot !

    Join Date
    Mar 2006
    Posts
    10,134

    Posted On:
    2/13/2013 5:19am

    staff
     

    4
    Hell yeah! Hell no!
    That was 11 fucking's in one post.

    Sure you're not already pissed ?
    "To sin by silence when one should protest makes cowards out of men".

    ~Ella Wheeler
  7. Resonance10 is online now
    Resonance10's Avatar

    Welterweight

    Join Date
    Jan 2011
    Location
    SarfLondon UK
    Posts
    769

    Posted On:
    2/13/2013 11:38am

    supporting member
     Style: Taiji/Hsingyi

    --
    Hell yeah! Hell no!
    http://www.staffordwingtyun.co.uk/

    Jesus.. more variations on Wing Chun/Tsun/ whatever..is it a style or a virus?
  8. Mr.Miyagi is offline
    Mr.Miyagi's Avatar

    Senior Member

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    Brisbane, Australia
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    Posted On:
    2/13/2013 10:31pm


     Style: BJJ/Zumba

    2
    Hell yeah! Hell no!
    Quote Originally Posted by Rock Ape View Post
    That was 11 fucking's in one post.

    Sure you're not already pissed ?
    Thinking about fucking work stuff makes me swear a lot. Then I think about the fucking awful martial art websites out there, and then the PILE of CORPSE looking websites in general and this is the only fucking way to release this filth from my brain.

    I'm so sorry to all the fucking children reading this.
    Daniel: I don't know if I know enough karate.

    Miyagi: Feeling correct.

    Daniel: You sure know how to make a guy feel confident.

    Miyagi: You trust the quality of what you know, not quantity.
  9. Ignorami is offline
    Ignorami's Avatar

    Senior Member

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    Mar 2010
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    Posted On:
    2/15/2013 4:00pm


     Style: Aikido / FMA / Krotty

    --
    Hell yeah! Hell no!
    Would this be a good thread to post our own club websites for feedback*?



    *Feedback maybe even perhaps taking the form of something useful, rather than "IIIIEEEEEEEE, YOUR WEBSITE COCKMUNCH BIG MUNCH COCK"


    When life gives you lemons... BLOOD FOR THE BLOOD GOD!!

    "what's the best thing about aikido then?"
    "To be defeated by your enemies, to be driven by them from the field of battle, and to hear the lamentations of your women." ermghoti

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