No need to apologise!
It is a sticky area and one that does actually bother me from time to time. I am pretty sure that everyone on these boards - myself included - have had occasiona when they have not been 100% accurate with the retelling of a tale. The details are sometimes more graphic, the witicisms more biting, the woman more attractive etc...
It is a fine line between embellishing the details and outright deceit.
Does anyone really think that a Gucci bag is $400 better made than a $20 bag from Walmart? No, but the marketing machine and hype make it seem more desirable.
Matt Furey is another good example. There is nothing fundementally wrong with some of his earlier stuff (his later stuff is another matter) but his hyperbole and inflated prices put a lot of people off. Is he a fraud? No. He claims to have won wrestling championships (he has), a san shou tournament (he has) and to have worked/trained with Karl Gotch (he has).
The length and validity of some claims are challenged, but they are indeed legitimate as far as they go. Challenges against someone like Furey are more to do with the fact he irritates the **** our of people with overpriced goods
You don't have to buy them though!
Even McDojo's are not always bullshido as such. If they are stressing "fun, family and friends" then more power to them. Just don't claim you are an invincible-street-lethal-shaolin-ninja-death-machine when you are offering the classes. That is what gets peoples backs up on here.
Similarly are the claims of "too lethal" that many stylists put forward. there is a thread on teh go at teh minute where a poster is claiming he is a FIGHTER who has SKILLS that can defeat "x" technique by just doing "y" - as if combat was a matter of just joining dots. This is bullshido...a young lad with no demonstrable real world experience offering fighting tips.
Now he is not a fraud - he may genuinely believe in his abilities - but he is clearly talking nonsense. That is why bullshido, to me, is as much about standards in ability as much as anything else.