Does anyone else think it's hypocrytical that Zuffa is so bent on making MMA look like a legitimate sport and trying so hard to stay away from super danerous specticle and the "thug image" that the media sometimes makes it out to be, yet they only enforced these negative stereotypes with WEC's marketing style? Take their TV spots on Versus for example:
TV Spot One: A MMA fighter is shown gritting his teeth while he trains hard and grapples with someone. Voice over: "I have no problem inflicting pain or recieving it, that's just part of the game. When you walk out of the cage with me, you know you're going to be hurt...if you can even walk out at all."
TV Sport Two: MMA fighters are shown training in a dimly-lite gym, they grunt loudly and drip sweat everywhere while they do strange exercises. Voice over: "When you get hit in the cage, you're not thinking about attacking your opponent. You're not thinking about what your trainer told you to do in practice...you're just trying to surrvive!" Close up of a fighter biting down hard on a piece of rope in his mouth with a weight attached.
TV Spot Three: POV shot of a heavily tattooed MMA fighter beating the **** out of someone from the victim's vantagepoint, complete with over the top bone-crunching sound effects. Voice over: "I don't fight for the fame or for the money. I fight because when you step in the cage with me, I f*****g hate you!"
I just think it's kind of strange that the UFC, Dana, and Zuffa are so concerned about what is good for the sport and keeping such a squeaky clean image of it. They get all up in arms when a street fight happens on their show (TUF), and take offense when a newscaster calls MMA fighters thugs, but then they go and let TV spots like this be used for the WEC.