Nothing 'qualifies' me. I am surely allowed an opinion as much as the rest of you.
I find no evidence on the site that their physical self defence would be effective - or even exists - seeing as only three pictures appear to involve any striking and they do not look good.
I find the statement "Know how to defend yourself while out of town!" amusing seeing as, if their advice was effective, one would not not need to pay for a special class for 'out of town' defence - what exactly is going to be different? If their verbal and awareness and physical strategies work, why do they need extra 'out of town' knowledge? I find their breaking down of everything into 'four rules' or 'three reasons' condescending - I am sure there are more than three reasons for violence and four rules for survival. I dislike the way they condense something serious into something playful.
While I do believe that self awareness and verbal issues are important, a lot of people either already ignore such advice or it will not be enough to fend off their attack, although it may sort out the majority. For example, "date rape prevention" does not need a class or a teacher. That would involve not going into the rooms and cars of men you don't know. No amount of verbalising will save you if you are already behind a locked door. (drug rape would be a whole other discussion.)
I do not believe in giving people false hope. I dislike quotes on sites where people declare "Now I know I can defend myself" and the like, because they don't know that - none of us know that. And I find no evidence on that site that their physical self defence has any basis in martial arts as a lot of it discusses self awareness and so on - which is fine - but it won't defeat a physical attacker.
You see evidence of good, effective MA on there, then fine - that's your opinion. And this is mine.
I do not ever suggest that I know better, but it is of my opinion that padding a guy up and allowing people to hit him just to make themselves feel better is - although as Kickcatcher says, better than doing something entirely useless - not as effective as encouraging them to learn effective techniques.