This isn't a new problem. For as long as there have been media, we've been filtering out media messages that we don't want getting to our children. There are certainly plenty of things on the TV and on the internet I don't want my daughter seeing; some of those things I'll be able to keep from her altogether and others I'll just have to offset by educating her myself. That's just a problem of modern life, and it's certainly not limited to junk food commercials.Quote:
The problem with Phrost's framing of the issue as cultural, and the solution therefore individual, is that it absolves us of the responsibility of fixing the problem systemically. I happen to have serendipitously stumbled across an article that addresses this phenomenon. I have paraphrased it for clarity:
The fact of the matter is that advertising works. Sorry. None of us are perfectly immune to branding, marketing, and advertising. Children in particular are not capable of this kind of critical analysis of what they see.
The only systemic solution to this problem would be keeping everything off the TV, off the internet, and out of print that I don't like. I don't think that's possible and I don't think I want it to be.
Junk food has been advertised to children for a long time: we all remember commercials for McDonald's and sugary cereal from when we were kids. What is different today isn't an abundance of TV commercials or a new, super-effective advertising strategy; it's a lack of parenting.
Yeah, McDonald's isn't heroin.Quote:
Yes, parents should educate their kids about proper diet. But we wouldn't propose that as a solution if heroin was being advertised on TV by pro athletes, would we? We would make laws against advertising heroin on TV, and we would use boycotts or shame to get those athletes to stop associating with those harmful brands. Foisting the problem onto individuals prevents addressing the issue collectively.