To pull off a scam like this, you need a patsy. Someone to distract and take the heat from what you are doing, by beeing seen as the ones to worry about.
Thinking back to Just before the UFC kicked off proper, there was the release of "Nico", or "Above the Law". This film featured a fictional martial art that no-one had ever heard of before - Aikido.
In the following years, this previously non-existent art became unexplicably popular, carrying with it it's own accusations of brainwashing and cult mentality. Eventually, taking the fall for being "ineffective". All the things BJJ was trying to conceal in its own practice.
Fast forward a few years into the future, and Steven Seagal (The founder of aikido) is very much inside the UFC tent, pissing out.
Now, you tell me... Coincidence??