Even the higest ranks in the system would downplay their "title". The GM himslef doesn't like being called "Grand Master" all the time. It's too stuffy for his taste. He'd rather you call him GM or preferably just "Rob". I am not pulling your chain! The founder himself prefers that you drop the honorific. It's a humility that trickles down from the highest ranks and IMHO made the classes a very comfortable and welcoming experience.
That's not to say it wasn't a big deal when people ranked. It was huge since there were only two ranks! But nobody and I mean nobody in the system would ever brow beat you with their title. That just wasn't the organization's style.
I won't claim it's better or worse than anyone else's school. Some people are big on the rigidity and traditional formality. The place I went to was a LOT more laid back than that. It happened to fit my personality better than the super formal schools I've visited. Your mileage may varry!