View Full Version : The Bullshidofication of Brazillian Jiujitsu

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Sam Browning
11/17/2005 12:11pm,
<div class=info>This is not a joke, folks. For years people have been saying this day would come and now it's here. The email pasted below is from a marketing campaign for a program to allow neighborhood McDojos to cash in on the grappling craze by teaching Brazillian Jiujitsu with barely any verification of an instructor's ability.

One of the main things that seperates "BJJ" from many other arts is the fact that the black belt instructors have only been granted their rank after proving their skills in competitions, tournaments, and full contact sparring. This program is a 180 degree shift from the thing that's made BJJ a respected combat art and must be a slap in the face to anyone who required their students to actually become proficient at the art before teaching it to others.

This is just disgusting. Shame on you, Jerry Laurita.

"I just got this from Jerry Laurita over at the IBJJA, and figured that our subscribers would benefit from hearing about this program. I've had the DVDs for over a week now, and I have to say that Jerry has put together one of the most structured and logical grappling curriculums I have ever seen on video. I'd suggest that you call Jerry up if you're not currently offering a BJJ program and you'd like to add 50-100 adult students in your studio.

- Mike Massie

School Owners:

"Would you like to offer a Brazilian Jiu-Jitsu program at your school?"

And, do you want to add 50-100 new adult students to your school?

How about earning your Black Belt in Brazilian Jiu-Jitsu?

Now Is Your Chance!

Ever since the first UFC, Brazilian Jiu-Jitsu has proven itself as the premier grappling art and an essential part of an effective self-defense program.

Now you can offer a comprehensive, turn-key BJJ program in your school when you join the International Brazilian Jiu-Jitsu Association.

Why Offer A Brazilian Jiu-Jitsu Program At Your School?

Brazilian Jiu-Jitsu is a great martial art for attracting adult male students between the ages of 18-50 years old. Every week I have a prospective student come in and say they want to learn to be like that "Gracie Guy". This market wants to learn Brazilian Jiu-Jitsu. Now you can fill that need, make more money, expand your knowledge and earn your Black Belt in Brazilian Jiu-Jitsu.

But I've Never Done Brazilian Jiu-Jitsu?

That's O.K., our systematic turn-key program is designed for school owners like yourself with little or no experience to learn and teach Brazilian Jiu-Jitsu at your school. Our program is so easy, you can start teaching it within 1 week. Now, I am not saying you will be awesome at Brazilian Jiu-Jitsu within 1 week, but you will be able to teach your first class with confidence.

How Do I Learn And Get Certified?

You will learn from the video and practice the techniques everyday with a partner. Also, we are available for private lessons and seminars to help speed up your learning process. In order to earn rank, you need to meet the minimum requirements and pass each belt test set forth by the IBJJA.

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<script src="http://scripts.chitika.net/eminimalls/mm.js" type="text/javascript">
</script></div>Who Are You?

My name is Jerry Laurita, I am a Black Belt in Brazilian Jiu-Jitsu under Master Joe Moreira and founder of the International Brazilian Jiu-Jitsu Association. I have been using this program since 1999 to train everyday students and competitors. (Many became champions.)

Why Should I Choose Your Program?

Because we know what busy school owners like you need! Simply look at the class calendar, see what section you need to teach, look in the Instructor Handbook at the specific techniques you need to teach and practice the techniques on the video. It is that easy.

What Does Your Program Include?

Beginner/Intermediate Brazilian Jiu-Jitsu Curriculum DVD
IBJJA Instructor Certificate (must qualify)
Belt Testing Requirements
Instructor Handbook
Class plans for 1 year
Attendance Cards (Master copies)
IBJJA School Affiliate Membership
IBJJA School Certificate
For more information on our Brazilian Jiu-Jitsu Instructor Training Program:
Call Today!
(remember to mention you heard about it from Mike Massie's newsletter)
or visit us online at

MD Marketing LLC
550 FM 1660 South
Texas 78634
United States"

Sam Browning
11/17/2005 12:15pm,
I just got this e-mail from "Small Dojo-Big Profits" which is a service that advises martial arts school owners.

I am reprinting this e-mail because of its newsworthyness, its encouraging people who are self taught off a dvd to start teaching BJJ in their schools. The suckage that will result from this approach will be awe-inspiring.

Years ago one of my former martial arts collegues pointed out that people who learned this way, from a bad teacher, or from a book often developed bad habits that plagued them for the rest of their time in MA.

And if someone asked me, how much rolling time under instruction someone should actually have before teaching BJJ in their school under such a franchise system, I'd say they would need a low blue belt, up to a year of experience, or alternately, several of the 40 hour week long training camps that the Gracies used to run. the only defense would be a legit black belt in Judo which has transferable skills.

11/17/2005 12:15pm,
Isn't it just matter of time and popularity for this to happen to any style?

EDIT: ie. TKD, kungfu, karate, etc.

EDIT: Do you hear that, Mr. Anderson? That is the sound of inevitability.

11/17/2005 12:18pm,
OOOHHHH my ... another one eh?

I wouldn't do this **** !!

But some will.

all for the mighty $$$


11/17/2005 12:18pm,
And thus BJJ has become fully evolved to become just like every other MA out there...

11/17/2005 12:27pm,
I hope that the BJJ community will take it upon itself to send good white belts to all such "academies", and have them dominate the instrutors. The fact that a legit BJJ black belt is marketing his videos this way is truely disgusting. You can roll around on the floor all you want, with no idea what you are doing, just don't call it BJJ.

11/17/2005 12:27pm,
Everyone must realize that this sort of thing is inevitable. As always, the real instructors will continue to teach the real deal, it will just be harder to sort them out from the phonies.

11/17/2005 12:37pm,
I honestly think this is the main reason Rorion owns the rights to 'Gracie jiu-jitsu'. People give the guy alot of flak, but he really does have respect for his families art and does not want to see it get watered down like many other arts have been once they achieved popularity in the USA. I'd love to see how guys who train under one of these guys would do at any BJJ tournament (if they even compete).

11/17/2005 12:39pm,
This has been going on for years, not necessarily bogus training packages geared to enable schools to add a particular style to their own, but instructors who are wholly unqualified to teach a style doing so anyway because it's the style du jour.

I remember in the late eighties/early nineties when Segal made his Hollywood debut, Aikido was popping up all over the place, especially in TKD schools. I know a few instructors who were claiming to teach Aikido despite having ANY training in it. I'm sure they were learning from videotapes and/or the occasional seminar.

While I've never seen it, I'm sure this happens a lot with BJJ.

I think that a lot of schools attempt to integrate the style du jour into their own style so as to disguise the instructor's obvious lack of knowledge.

Poop Loops
11/17/2005 1:20pm,
No!! NO!!!

Pretty soon, we will have lineage wars and we will argue about what is "The REAL BJJ".

11/17/2005 1:21pm,
Its TKD in BJJ clothes.

Isn't it just matter of time and popularity for this to happen to any style?

EDIT: ie. TKD, kungfu, karate, etc.

EDIT: Do you hear that, Mr. Anderson? That is the sound of inevitability.

11/17/2005 1:58pm,
This is disconcerting but expected.

Just last night my instructor was talking about how poor the blues where at a Pedro Sauer seminar hosted by someone I whose name I forget. The guy's school, who hosted Pedro, but didn't get his belt from him was apparently pretty bad and when my instructor rolled with him he made excuses about his fingers. It seemed like a petty excuse for getting dominated by a 40 year old purple (who's damn good btw). Also, he rolled with some of their blues and was far from impressed. He said I had better pressure than all but one or two of his guys, which is sad considering I'm a white with 7 months experience. Usually my instructor has nothing but good things to say about others he trains with.

My story is anecdotal but it really struck me in that I realized I was lucky to find good training and that others in the future might not be so lucky.

11/17/2005 2:14pm,
Allright Bullies.... Here is your list of People to Choke


AKF Black Belt Academy
4514 E. Thomas Rd.
Phoenix, AZ
Tim Mullis-Instructor

IBJJA Headquarters
18631 N. 19th Ave. #166
Phoenix, AZ 85027
Jerry Laurita-Instructor

Ernie Reyes West Coast Martial Arts-Gilroy
745 1st St.
Gilroy, CA 95020
Russ Rocchi-Instructor

Ernie Reyes West Coast Martial Arts-Morgan Hill
16375 Monterey Rd. Suite L
Morgan Hill, CA 95077
Russ Rocchi-Instructor


Absolute Martial Arts
3221 South Kings Highway
St. Louis, MO 63139
Keith Brock-Instructor

New Mexico

Champion Tae Kwon Do Center
9727 Menaul Blvd. N/E
Albquerque, NM 87112
Chris Ballard-Instructor

New York

Juku Kan Karate
728 3rd Ave.
Brooklyn, NY 11209
Duval Hamilton-Instructor

United Martial Arts Center
144 North St.
Cortlandt Manor, NY 10567
John Galloway-Instructor
Joe Preira-Instructor


Powers Isshin Ryu Karate Academy
34425 Lorain Rd. #3
North Ridgeville, OH 44039
Ed Powers-Instructor
Melissa Powers-Instructor


Massie Training Systems-Mu Do Kwan
550 FM 1660 South #5
Hutto, TX 78634
Mike Massie-Instructor

11/17/2005 2:23pm,
Its TKD in BJJ clothes.

Where have you been?

11/17/2005 2:53pm,
I noticed the words 'submission grappling' used alot. That generally equates to no formal BJJ,wrestling, judo, sambo, etc training. Why these guys don't actually train in one of these styles or bring in someone who has is beyond me. I guess as long as new students/suckers roll in there is no need to.

11/17/2005 3:18pm,
Most of these schools sites have no mention of BJJ

Absolute Martial Arts claims to teach Submission Grappling

Massie Training Systems-Mu Do Kwan web site http://www.massietrainingsystems.com/ says it teaches Jiu Jitsu and Mixed Martial Arts. On their classes page it says "BJJ classes start Dec. 5th 2005"

The instructors name is Mike Massie
on this site http://www.starting-a-martial-arts-school.com/resources it says that Mike Massie is from Small Dojo, BIG profits
Here he is posting to the fighting arts forum

Mike Massie has been the subject of other Bullshido posts

I just called Mike Massie and spoke with him for a while, I said I was interested in his Brazilian Jiu Jitsu program. I asked him what his rank in BJJ was and who he trained under. He seemed suspicious and asked me where I was calling from and If I had interest In joining the program. I was completely truthful about who I was and why I was calling.

Mike Massie is a BJJ White belt, he says he rolls with his friend who is purple belt in machado jiu jitsu, and is practicing grappling on his own (?). Also mentioned that he was a 2nd degree black belt in Japanese Jiu Jitsu.

I told Mike Massie it concerned me that he was claiming to teach BJJ when he was only a white belt.

Mike Massie said his website was under construction (he was “working on it right now”) and that he was concerned about saying he was teaching anyone BJJ with out at least a blue belt... to which I replied "as you well should be". One thing he said at least twice was "I don't want to claim to be a BJJ instructor when I'm not". (which is exactly what is site does right now, but I wanted to keep the conversation friendly so I refrained from getting nasty). Lets see what changes are made to his site in the next weeks.

I told Mike Massie my main concern was that Jerry Laurita might be trying to sell him rank, to which he replied that he Jerry just selling a program that taught a framework for instructing grappling. He said grappling is becoming so popular today that you can’t teach a complete self defense program without it.

I told Mike Massie that one of our members had received the E-mail he sent, and I invited him to join the forum. I said that as long as he was straight up about what his level of experience is it shouldn’t be a problem.

Mike Massie seems like a nice enough fellow, allbeit misguided. I think the main problem here is Jerry Laurita giving him the impression that he can set up a BJJ program so easily.